By Justin Taylor
The modern conveniences of the beverage industry supply consumers with every packaged good they can imagine in composted, recycled, or post consumer based material. The wine industry seems to be an exception making a product held in glass under a non-renewable resource for a closure, and from vintage to vintage the finest wines find their home in glass bottles. To think outside the box, what if you were interested in carrying wine for a toast somewhere remote? Top of a mountain with a 360 degree view or the deck of a boat with your favorite sunset on the horizon, a wine bottle might not fit the occasion as you originally planned. The new market for alternative packaging material is starting to turn some heads in the wine industry.
New packaging in the wine business is not a brand new process, but instead more advanced technology has been directed toward the application of alternative materials for the purpose of container construction. The first of its kind, bag in a box wine was first produced in 1935, grown into its modern design by 1967, and has been a staple for many consumers since then. With 3L of volume, you can purchase four bottles of wine in one package and enjoy it one glass at a time for weeks. The sealed container and lack of oxygen exposure greatly increases shelf life.
A modern staple in the beer industry is also making an entrance in the new market of wine packaging. Consider the serving size and storage potential of an aluminum can. Lined with a protective seal, cans help block all air and light from being exposed to the wine inside the can. Given the right combination of blend or varietals, canned wine has a very strong case for consumers who find its convenient and lightweight package a strong fit for their adventurous life.
The answer to last week’s question on petrichor has probably been an aroma you have known your whole life, and that is the smell of rain falling on hot asphalt. Usually a strong indicator of Germanic grape varietals, Riesling for example, look for that “minerality” in aroma next time you toast a refreshing white wine.
Wine and vine trivia for next issue: With a normal wine bottle being 750 mL, what is the volume of the largest can wine in production?