The Rutherford County Tourism and Development Authority was awarded the top honors, the Award of Excellence, in the category, ‘Campaign Promotion’ for their tourism campaign, ‘Moments That Matter’.
2019 was a busy year for Rutherford County Tourism and Development Authority (RCTDA) in terms of their marketing efforts. They partnered with a new marketing agency, The Agency Marketing Group, and created a memorable overarching campaign to promote tourism to the county. The campaign, ‘Moments That Matter’ was presented to promote and ultimately approved by the RCTDA Board of Directors.
At the outset of the campaign creation, the RCTDA and The Agency wanted to get to the truth of what Rutherford County has to offer. Rutherford County advertises under its brand name: “Lake Lure, Chimney Rock and The Blue Ridge Foothills.”
The campaign was inspired by a simple question, ‘What do people want when they travel?’
“Moments That Matter” was the answer arrived upon, because people travel for a simple reason, to share experiences and make memories. These shared experiences and memories are the moments that we carry with us forever and matter to us most.
The Communicator Awards are in their 26th year of ‘Honoring Excellence In Marketing And Communications’. The judging body, The Academy of Interactive & Visual Arts (AIVA) includes some of the biggest names in the industry from all areas of marketing and communications.