By Teri A. Coutu
Your business life and home life have changed a lot in the past year, haven’t they? And at the same time, all businesses are still trying to figure out what they can do to increase their success – that doesn’t change. Many small businesses are not yet taking full advantage of using social media to attract customers. But, if you want to get ahead, it’s time to get moving! Here are a few tips.
Start a new habit.
Your customers are checking Facebook more than ever, so you should be posting more than ever. People are looking on social media to see who is open, what their special of the day is, and how they’re handling COVID. Restaurants, stores, and tourist attractions really need to make daily posting part of their routine to keep their customers informed.
Don’t groan or roll your eyes – social media is here to stay even if you hate it! The good news is that you don’t have to get too creative. Share photos of your menu board; highlight a different product daily even if it’s not on sale, but especially if it is; or just post and tell people whether you’re open or closed. Since your competitors probably aren’t posting consistently, their customers will come to you if you share pertinent info on your social media page.
One of the best ways to attract attention to your business is to engage with other businesses on social media. There are two ways to do this. If you have businesses you are hoping will become clients, make sure you follow them on social media and then regularly like, comment, and share what they post. Generally, they will see your engagement with them and return the favor.
Another thing you can do is “like” the pages of businesses that have a lot of followers, and then like/comment/share their posts so that their followers see you. You can reach a whole new network of people this way. “Liking” and sharing posts and pages for local events, fundraisers, and activities that your ideal customers are likely to be interested in is also a great way to build brand recognition.
People are looking to “connect” and you can help them do that AND get a lot of good publicity in the process. Host a Facebook Live or other online event on social media that gives people a way to connect and engage with you. Teach them something; give a product demonstration; host a “happy hour” discussion; or interview some customers/clients or special guests. If you do this, make sure you “create an event” on Facebook to attract more viewers. Give people a chance to get to know you and your business while giving them something to do while they stay socially distant!
The bottom line is this – your customers are spending a LOT more time on social media these days, so your business needs to meet them there. At the VERY least, let them know when you’re open for business and invite them to contact or visit you. You DO want to attract new customers, right? Connect with them!